From November 11 to 15, the 2025 China Golden Rooster and Hundred Flowers Film Festival came to a successful close in Xiamen.

As a prominent national-level cultural event, this film celebration not only left behind numerous poignant moments in the realm of light and shadow but also bore witness to an exemplary partnership that seamlessly merged technology with art. Serving as the strategic collaborator throughout the festival and the official designated vehicle provider, AITO injected a lively technological flair into the event with its 'Fleet of Intelligent Luxury,' comprising 100 M9 vehicles.

When the timeless art of light and shadow converges with cutting-edge intelligent luxury technology, the barriers between these two domains begin to blur, opening up a vast expanse of possibilities for crossovers and innovation.

'Technology + Art': A Shared Quest for Purpose and Inspiration

Reflecting on this collaboration, from the initial strategic partnership announcement in June, through the reinforcement of the partnership's essence at the September press conference, to the concentrated exposure during the November film festival, the cooperation between AITO and the Golden Rooster and Hundred Flowers Film Festival has deepened progressively, revealing a profound alignment of values between the two entities.

The selection of partners for a national-level film festival is always a rigorous process, demanding not only industry clout but also a high degree of value congruence.

AITO embodies the brand ethos of 'transcending boundaries and forging new frontiers,' which harmonizes with the film art's relentless pursuit of exploration and continuous innovation.

Meanwhile, AITO M9's performance in the high-end market has been nothing short of remarkable. Within 21 months of its launch, AITO M9 has delivered over 250,000 units, setting a new benchmark for models priced above 500,000 yuan.

Not only that, but in the first half of this year, AITO M9 claimed the top spot among all vehicle models with a Net Promoter Score (NPS) of 85.2. Furthermore, according to the 'October 2025 China Automotive Resale Value Research Report' issued by the China Automobile Dealers Association, AITO M9 secured the first position for three consecutive months in terms of resale value among China's plug-in hybrid (including extended-range) vehicles.

Behind these accolades lies AITO M9's comprehensive triumph in technological sophistication, luxurious experience, and market acceptance. Against the backdrop of the cultural industry's digital and intelligent transformation, the partnership between AITO and the Golden Rooster and Hundred Flowers Film Festival is viewed as a shared quest for purpose and inspiration.

Intelligent Luxury: A Catalyst for Light and Shadow Art

The 'shared quest' between AITO and the Golden Rooster and Hundred Flowers Film Festival transcends mere conceptual resonance; it has transformed the notion of intelligent luxury into tangible actions, injecting fresh vitality into the evolution of film art.

The Golden Rooster and Hundred Flowers Film Festival convenes a multitude of filmmakers and cultural luminaries. The choice of partners extends beyond mere transportation requirements, seeking strategic allies capable of appreciating artistic inspiration and aligning with the demands of high-end settings. AITO has consistently adhered to the core tenet of 'technology serving humanity.' This collaboration has seamlessly elevated intelligent luxury from a product dimension to a scenario-based experience, becoming a trusted companion for cultural elites throughout the film festival. Whether it's fostering private exchanges and inspirational collisions during filmmakers' travels or providing immersive rest, AITO's 'intelligent mobile living space' embodies the 'third space' concept: leveraging technological advancements to transcend scene boundaries and achieve a seamless fusion of artistic ambiance and comfortable experience in every journey. This is not only a vivid manifestation of the brand spirit of 'transcending boundaries and forging new frontiers' but also solidifies AITO's status as the 'preferred partner' in high-end cultural settings.

From a deeper vantage point, the in-depth collaboration between the AITO brand and the Golden Rooster and Hundred Flowers Film Festival has achieved a bidirectional empowerment between the value of intelligent luxury and the high-end cultural sphere. By fully engaging in this light and shadow spectacle, AITO has not only conveyed its brand proposition of 'reshaping luxury with wisdom' to filmmakers and cultural elites but also, with its market acclaim and industry influence, provided a premium endorsement for the film festival while attracting more technology enthusiasts to the development of Chinese cinema.

This cross-border integration has not only cemented AITO's benchmark position as the 'preferred intelligent luxury brand for the elite of the times' but also enabled the concept of intelligent luxury to transcend the automotive industry's confines, becoming a new driving force for cultural and artistic innovation and achieving symbiotic prosperity between brand value and cultural value.

From Product Offering to Cultural Icon: A Significant Leap

From the inception of Chinese cinema 120 years ago to today's technological light and shadow extravaganza, from traditional luxury vehicles to the intelligent mobility revolution embodied by AITO M9, Chinese culture and Chinese technology have consistently propelled forward through innovation. The collaboration between AITO and the Golden Rooster and Hundred Flowers Film Festival represents the perfect confluence of these two forces—it demonstrates that Chinese automotive brands can not only manufacture high-quality products but also serve as conduits for cultural transmission; national-level cultural IPs can not only preserve classics but also shape the future in tandem with technology brands.

With the successful conclusion of this film festival, the value of AITO's cross-border cooperation has also achieved a significant leap. On the one hand, through high-end scenario integration at the film festival, AITO has deeply intertwined intelligent luxury with artistic taste and cultural pursuit, enabling consumers to not only perceive technological prowess but also attain spiritual resonance. This transition from 'functional satisfaction' to 'value identification' is precisely the key to China's high-end brands achieving upward breakthroughs.

On the other hand, the collaboration with the Golden Rooster and Hundred Flowers Film Festival forms a crucial component of AITO's systematic cross-border strategy. Examining its brand development trajectory, from the 2025 Spring Festival Gala stage to the National Rhythmic Gymnastics Championships and culminating in this film festival, AITO has already established a systematic high-end cross-border trajectory of 'technology + art + sports,' gradually accomplishing the leap from an automotive brand to a cultural icon.

Looking ahead, with the continuous exploration of the 'technology + X' cross-border model, we have every reason to anticipate AITO adopting an even more open stance, exploring a wider array of cross-border possibilities, and, in conjunction with Chinese IPs, venturing onto the global stage and scripting a new chapter for China's high-end intelligent automotive industry.