Recently, Dongfeng Nissan rolled out its new plug-in hybrid sedan, the N6, onto the market. Marketed as offering "a large battery and ultra comfort," its introductory price, available for a limited time, starts at just 91,900 yuan, drawing significant attention from the market. This launch isn't merely about introducing a new car model; it represents a pivotal step for Dongfeng Nissan in accelerating its transformation and reshaping its competitive edge amidst the new energy vehicle boom.

With new energy vehicle penetration in China's auto market exceeding 50%, how joint-venture brands can break through has become a key industry concern.

Leading the charge with the N6, Dongfeng Nissan showcases its unwavering commitment to deeply engage with the Chinese market, blending global technological prowess with local insights. It's stepping onto the fast track of new energy transformation with unprecedented speed and intensity. Systematic Progress: Laying the Technological Groundwork for the New Energy Era Dongfeng Nissan's transformation isn't about a single leap forward but a systematic progression grounded in a clear strategy. Guided by the "In China, For China, To the Globe" approach, the brand is fortifying its long-term competitiveness in the new energy sector through multi-faceted initiatives. At the product level, Dongfeng Nissan has charted a clear path for new energy vehicles. With a "Best for Families" lineup that includes pure electric, plug-in hybrid, and fuel-powered multi-energy options, the previously launched "pure electric new force" N7 has made a strong debut in its category. The "new force fuel vehicle" Teana, featuring a HarmonyOS cockpit, has achieved a significant intelligent upgrade for fuel-powered cars. Now, with the addition of the N6, the strategic gap in the plug-in hybrid sector has been filled, creating a comprehensive product matrix that caters to the diverse needs of Chinese families.

According to the plan, Dongfeng Nissan aims to launch multiple new energy models by the end of 2026, spanning SUVs and sedans, with powertrains including pure electric, plug-in hybrid, and extended-range options, demonstrating a rapid product launch pace. Supporting this product surge is Dongfeng Nissan's proprietary new energy technology architecture—the Tianyan Architecture. This architecture boasts three core strengths: ultra-high safety efficiency, exceptional compatibility and scalability, and superior intelligent comfort, serving as the backbone of the brand's new energy technology. Notably, its unique "Glocal" model seamlessly integrates global manufacturing quality standards with China's local new energy R&D speed and innovation prowess. This enables Dongfeng Nissan to uphold the rich heritage of joint-venture brands in quality control, safety, and tuning while swiftly responding to the unique demands of the Chinese market in intelligent connectivity and user scenario definitions.

To achieve this, Dongfeng Nissan plans to invest 10 billion RMB in R&D by 2026 and expand its R&D team to 4,000 members. It's also actively collaborating with leading Chinese tech firms like Huawei, Momenta, and DeepSeek, deeply integrating in areas such as intelligent cockpits and advanced intelligent driving, with the goal of quickly ascending to the top tier in intelligence. This comprehensive strategic layout provides Dongfeng Nissan with robust technological support and a clear roadmap for its new energy transformation. Redefining Comfort and Value Standards for Plug-in Hybrid Sedans As a strategic flagship, the N6 precisely captures Dongfeng Nissan's deep understanding of modern family vehicle needs: "Intelligent Comfort, Choose Dongfeng Nissan." The N6's core strength lies in its ultimate pursuit of a comfortable "home away from home" experience. From the start, it targets the comprehensive needs of family users for space, health, tranquility, and riding quality. It employs efficient space design, achieving an "occupancy rate" of up to 87%, creating a spacious driving environment. The interior features a 360° wrap-around cockpit and over 85% soft material coverage, fostering a warm and inviting atmosphere.

The proprietary "Velvet Material" seats not only offer a luxurious feel but have also earned maternal and infant-grade skin-friendly certification and zero-formaldehyde certification from the China Automotive Technology and Research Center, translating health concerns into tangible actions. Particularly noteworthy are the "AI Zero-Pressure Cloud Blanket Seats" in both the front and rear rows, which achieve adaptive posture adjustment through built-in AI algorithms and support OTA upgrades, evolving Nissan's traditional "big sofa" comfort into the intelligent era. In terms of dynamic comfort, the N6 showcases the tuning expertise of a major joint-venture manufacturer. Its plug-in hybrid system delivers a smooth power output that's nearly imperceptible, fundamentally enhancing the driving experience.

More impressively, its industry-leading "All-Domain Intelligent Anti-Motion Sickness 2.0 Technology" mitigates common motion sickness discomfort in electric vehicles through systematic strategies, covering various scenarios prone to motion sickness. Combined with library-level quietness engineering on par with million-dollar luxury cars and chassis comfort tuning derived from the legendary sports car GT-R, it collectively delivers a driving experience that's comfortable in all scenarios and for all occupants.

Additionally, the N6 sets a new "Four 2s" standard for plug-in hybrids—ultra-low fuel consumption in battery-depleted mode, ultra-long pure electric range, rapid charging efficiency, and ultra-low annual cost—directly addressing the economic and convenience concerns of family users. Its technological prowess is validated by real-world challenges that have set new Guinness World Records for fuel efficiency.

By extending comfort from static seating to dynamic driving and from physical sensations to economic psychology, the N6 redefines the value benchmark for plug-in hybrid family sedans. Building Competitive Barriers with Safety and Intelligence in the New Energy Era In the new energy era, safety and intelligence are crucial for constructing product advantages. The Dongfeng Nissan N6 demonstrates the solid foundation and innovative edge of a "central enterprise joint venture" in these two areas.

At the safety level, the N6 constructs a comprehensive "Fortress of Peace of Mind." Addressing the potential risk of high-speed power loss in plug-in hybrid models, it's the industry's first to introduce "Anti-Stall Intelligent Control Technology" and has received authoritative certification, ensuring continuous and stable power. In battery safety, the proprietary "Ultra-Safe Cloud Shield Battery" has withstood extreme tests far exceeding national standards. In terms of body structure, the new car features an ultra-high-strength cage-type body with leading torsional rigidity in its class and is equipped with a complete set of airbags and active safety assistance systems. It has even passed rigorous side-impact followed by cliff-drop tests. Behind all this is a manufacturing system supported by over 7,400 R&D experiments and more than 2,000 vehicle quality control inspections, turning safety from a probability issue into a certainty.

Furthermore, the N6 showcases the brand's commitment to rapidly integrating into the local ecosystem and pursuing superior intelligence. Its "Cloud Enjoyment Cockpit" features hardware with a Qualcomm Snapdragon 8775 chip and a 15.6-inch 2.5K large screen, running on the NISSAN OS system. It innovatively incorporates an AI large model, creating a smart and humanized AI voice assistant named "Xiao Ni," which supports dialect interaction and continuous dialogue. More forward-looking is the AI smart glasses for mass-produced vehicles jointly developed with Rokid, exploring new forms of immersive interaction.

In the field of intelligent driving, the N6 is equipped with a one-stage end-to-end combined driving assistance system deeply customized with Momenta, covering highways, urban areas, and parking scenarios. Its highway pilot, urban memory pilot, and all-scenario parking assistance functions effectively address user pain points of "tiring on highways, annoying in commutes, and difficult in parking," firmly placing it in the top tier of the industry. The application of these intelligent technologies enables the N6 to maintain the traditional safety and quality advantages of joint-venture brands while possessing the soft power to compete with new forces.

The launch of the Dongfeng Nissan N6 is a powerful declaration and action by a traditional joint-venture giant amidst industry upheaval. Through a systematic new energy strategic layout, a profound interpretation of the "Best for Families" comfort value, and solid breakthroughs in core safety and intelligent technologies, Dongfeng Nissan is breaking through the skepticism that "joint ventures cannot excel in new energy." It showcases a unique transformation path: not merely following but relying on a dual-wheel drive of global manufacturing systems and local innovation, blending profound automotive heritage with keen market insights, and focusing on the core needs of Chinese families for comfort, safety, intelligence, and economy. (End)