The official November 2025 MPV sales figures are out, revealing a total retail volume of 86,000 units—a 16.8% year-on-year decrease that initially hints at a market slowdown. Yet, beneath this overall decline, competition among leading models has intensified dramatically. New energy vehicle (NEV) models now claim three spots in the top five, with domestic brands taking a commanding lead while joint venture brands struggle to keep pace amid a transformative shift. The November sales rankings not only highlight model strengths but also serve as a microcosm of the MPV market's pivot toward electrification and smart technology. The reshuffling of the top five models profoundly underscores shifting user demands and evolving market dynamics.

Domestic NEV Models Outpace Joint Venture Competitors

The November 2025 MPV sales rankings have shattered long-held market norms. The WEY High Mountain secured a three-month winning streak from September to November, with 10,416 units sold. It became the first MPV model to exceed 10,000 monthly sales this year, extending its lead over the second-place model by over 1,400 units and cementing its absolute market dominance.

Hot on its heels, the VOYAH Dreamer claimed second place with 9,027 units sold (including 8,704 plug-in hybrid units and 323 pure electric units), solidifying its foothold in the premium NEV MPV segment. Among joint venture brands, the Toyota Sienna and Granvia—often dubbed "sibling models"—ranked third and fourth, with 6,701 and 5,781 units sold, respectively. Their combined sales of 12,482 units highlight the enduring strength of joint venture brands. However, the month's biggest "dark horse" was undoubtedly the Wuling Starlight 730 New Energy, which launched on November 12 and sold 5,090 units in just over half a month, breaking into the top five. Its fuel-powered variant also ranked in the top ten, creating a "full family" sales phenomenon.

From a sales distribution perspective, the top five models contributed 37,015 units, accounting for 43% of the total MPV market share—a sign of growing market concentration. This trend reflects a structural shift in the MPV market, moving from "broad-based growth" to "top-tier dominance." As user demands become more precise, models with core strengths rapidly capture market share, while those lacking differentiation are gradually marginalized. Models ranked outside the top 20 collectively sold fewer than 1,000 units, with some niche models selling only single-digit units per month—a clear sign of market polarization.

Notably, NEV models occupy three of the top five spots, with new energy penetration far exceeding the market average among leading models. The sustained popularity of the WEY High Mountain and VOYAH Dreamer PHEV, along with the rise of the Starlight 730 New Energy, confirms that new energy has shifted from a "nice-to-have" to a "must-have," becoming the MPV market's core growth engine. Meanwhile, joint venture brands rely more on established reputations and terminal discounts, with their market share contraction becoming irreversible amid the new energy transition.

Bidirectional Drivers: Demand Evolution and Product Innovation

The MPV market's competitive edge has shifted from mere space advantages to "scenario-based solutions." The success of the top five models stems from their precise alignment with upgraded family and business demands. The WEY High Mountain's three-month winning streak is attributed to its deep understanding of family users' need for a "mobile living room." Its flexible wheelbase (3,085-3,275mm) and adjustable luggage compartment (233-1,975 liters) perfectly accommodate multi-child family trips, holiday camping, and other diverse scenarios. Enhanced by the Coffee Pilot Ultra intelligent driving system and 7.1.4 surround sound, family outings become both safe and enjoyable, making it the top choice for family users.

The VOYAH Dreamer targets the premium business market, featuring Huawei's ADS 4 intelligent driving system and HarmonyOS 5 cockpit system. These offer 20 advanced intelligent driving functions, such as urban NCA navigation and cross-layer parking, precisely addressing business users' efficiency pain points. Its CLTC pure electric range of 350 kilometers, combined with an 800V super hybrid system, eliminates range anxiety for business trips, securing its foothold in the premium market priced above 300,000 yuan. With one in every three high-end MPVs sold being a VOYAH Dreamer, it underscores Chinese brands' breakthrough in the premium business segment.

The Toyota duo's sustained popularity hinges on business users' core demand for "reliability." As non-plug-in hybrid models, the Sienna and Granvia offer low fuel consumption and maintenance costs, making them a steady choice for business users with high time costs and limited charging access. This focus on specific user group demands allows them to maintain stable sales despite the rise of NEV models. However, their lack of intelligence and electrification upgrades makes it difficult to meet the needs of a new generation of users, widening the gap with leading domestic models.

Amid the MPV market's transformation, new energy technology and intelligent configurations have become the "dividing line" for model competitiveness. The top-five NEV models have all built product barriers through technological innovation. The VOYAH Dreamer PHEV's 800V super hybrid system, the WEY High Mountain's intelligent driving configurations, and the Starlight 730 New Energy's multiple powertrain options (plug-in hybrid, pure electric) comprehensively surpass traditional fuel MPVs in terms of powertrain and intelligent experience. This technological gap gives NEV MPVs overwhelming advantages in energy efficiency, quietness, and driving experience, becoming core decision factors for users.

The Buick GL8's transformation exemplifies the survival path of traditional business MPVs, adopting a "fuel + new energy" dual-model strategy. The GL8 PHEV's sales of 4,440 units surpassed the fuel version, proving that even the "MPV king" must transition to new energy to maintain market standing. Meanwhile, the Wuling Starlight 730 New Energy's success highlights technological inclusivity—offering affordable plug-in hybrid, pure electric, and fuel options, it allows ordinary family users to enjoy the convenience and economy of NEV MPVs, activating demand in the entry-level MPV market and potentially rewriting the sales legend of the Baojun 730.

Deep Synergy Between Brand Strategies and Market Layouts

Model performance is underpinned by brand strategies. The WEY High Mountain's success marks a strategic breakthrough for Great Wall Motors in the MPV market after its SUV sector adjustment, establishing a product strength barrier for domestic brands in the mid-to-high-end MPV segment. This "strategic focus + product deep cultivation" model enables rapid volume growth and sustained leadership. As Dongfeng Motor's high-end NEV brand, VOYAH's sustained investment in the MPV market is a core part of its strategic layout. Leveraging group resources and collaborations with tech companies like Huawei, it rapidly achieves intelligence and electrification upgrades, with sales climbing for three consecutive months.

The Wuling Starlight 730's "full family" layout showcases differentiated competition—simultaneously launching plug-in hybrid, pure electric, and fuel versions to cover different price ranges and user groups. Its immediate popularity upon launch validates the success of this "full powertrain coverage" strategy. In contrast, the strategic lag of joint venture brands has become a weakness. Toyota's slow new energy transformation and Buick GL8's limited NEV model lineup make it difficult to counter the diverse impact from domestic brands, with the loss of market dominance becoming inevitable.

Public Opinion on Vehicles

The November 2025 MPV sales rankings mark a symbolic handover between old and new eras. The WEY High Mountain's dominant lead, the VOYAH Dreamer's high-end breakthrough, and the Starlight 730 New Energy's emergence collectively declare the full rise of domestic brands in the MPV market, with new energy and intelligence becoming the core drivers of this transformation. The reshuffling of the top five is not just a competition of model product strength but also a showdown of brand strategic vision and market insight.

The apparent cooldown of the MPV market is merely superficial, as demand evolution and technological innovation are fostering a higher-quality market ecosystem. For automakers, the November sales rankings provide a clear answer: only by precisely capturing users' scenario-based demands, leveraging new energy technology as the foundation, and intelligent configurations as wings, can they stand firm in the fierce market competition. Models that cling to tradition and lack innovation will inevitably be eliminated by the market, while brands that embrace transformation and dare to innovate will undoubtedly open a new chapter in the MPV market. This transformation is irreversible, and those who resist change will be left behind—this is the core message conveyed by the November sales rankings.