Lei Jun Disrupts the Market: Xiaomi Unveils N70/N90 Dual Models, Zeroing in on Two Leading Extended-Range Rivals

07/31 2026 440

It's widely acknowledged that, thus far, Xiaomi has only ventured into the automotive market with two models. The first is the SU7, a pure electric sedan engineered to rival the Model 3. Since its launch, it has been consistently compared to the Model 3 in numerous aspects. Its performance has been nothing short of outstanding, frequently outselling the Model 3 to claim the title of China's best-selling pure electric sedan.

The second model is the YU7, a pure electric SUV that goes head-to-head with the Tesla Model Y. It too has excelled, even becoming the sole domestic pure electric SUV to outperform the Model Y in the Chinese market.

While Xiaomi is challenging Tesla directly, numerous domestic automakers are opting to compete with Xiaomi itself, borrowing and emulating Xiaomi's designs from the SU7 to the YU7, ranging from aesthetics to color schemes, and even adopting similar strategies, engaging in fierce competition.

Consequently, many speculate that, moving forward, to broaden its product range, Xiaomi may shift its focus away from direct competition with Tesla. Instead, it might introduce models tailored to target the most popular domestic vehicles, taking the fight to its competitors rather than just absorbing blows without retaliation.

Subsequently, Xiaomi's Pengcheng series, also recognized as the Skynomad series, was unveiled. These are extended-range vehicles designed with spaciousness and versatility in mind.

Numerous domestic automakers are thriving in the extended-range vehicle market, so initially, it was unclear which competitors Xiaomi's Pengcheng series would ultimately challenge.

However, with the introduction of the Xiaomi Pengcheng N70 Max and N90 Max, it has become evident that they are aimed at two major extended-range rivals.

In terms of pricing, the Xiaomi Pengcheng N70 Max is a 5-seater extended-range vehicle with a pre-sale price of RMB 259,900, while the N90 Max is an extended-range vehicle (with the number of seats unspecified in the original text) with a pre-sale price of RMB 299,900. These are premium prices, and it's theoretically anticipated that the actual selling prices will be lower.

It's common knowledge that extended-range vehicles are not technically demanding; the crucial factors are price, range, space, personalized configurations, and overall experience.

Xiaomi has already demonstrated its prowess in terms of range, personalized configurations, and experience with the SU7 and YU7. This time, as long as it offers a competitive edge in space at an attractive price, it's sure to be a resounding success.

Given the current pricing, Xiaomi appears to be shaking up the market, as these prices are indeed highly competitive among high-end extended-range models.

So, who is feeling the heat right now? I believe two major automakers are particularly on edge, as Xiaomi's new models are directly targeting their vehicles.

These two automakers are Li Auto and Aito. Over the past few years, both have flourished by relying on extended-range technology. With Xiaomi entering the market with competitive pricing, an exceptional experience, a large and loyal fan base, and high-quality configurations, it's bound to impact the sales of Li Auto and Aito. What's your take on this?

Of course, Xiaomi currently has one notable weakness: compared to Li Auto and Aito, it lags slightly behind in intelligent driving technology. If Xiaomi can bridge this gap, it will truly make a splash, leaving its competitors on edge.

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