[Baoding, China] On August 5, 2026, the ‘large family box-shaped’ new model, the Great Wall H10, made an innovative debut with a staged sitcom. The Great Wall H10 comes in four configurations, offering both spacious five-seater and large six-seater dual-cabin layouts. Its suggested retail price ranges from 209,800 to 231,800 yuan. With the addition of limited-time launch benefits, the trade-in price for the Great Wall H10 starts at just 201,800 yuan, responding to the core demands of numerous users with sincere pricing and heartfelt offers.

Order the Great Wall H10 now and enjoy nine exclusive limited-time benefits, including the ‘Trade-In Gift’ and ‘Finance Gift’ under the ‘Great Wall - A Car Brand for the Family’ initiative. These benefits include an 8,000 yuan trade-in subsidy (applicable to both Great Wall and other brands) and finance schemes offering up to 70,000 yuan interest-free for 36 periods or 100,000 yuan interest-free for 24 periods. Additionally, for the nearly 12 million Great Wall Motor owners, an exclusive family benefit is available under the ‘Great Wall - A Car Brand for the Family’ program. If a family (non-corporate) owns any model from the Great Wall Group and purchases the Great Wall H10 again, they will enjoy an exclusive family benefit ranging from 3,000 to 10,000 yuan. (For benefit details, please consult local authorized dealers.)

Redefining Industry Launch Event Standards: Real Users Perform in a Heartwarming Family Sitcom

The Great Wall H10 not only offers sincere pricing and benefits but also redefines industry standards for launch events. Abandoning the industry's conventional routines, the event adheres to the core philosophy of ‘pragmatic car-making’ and ‘user co-creation’ advocated by Great Wall Motor's Chairman Wei Jianjun. Without relying on celebrity influencers or extravagant stage designs, the event uses the ‘Perfect Ten - A Happy Family’ sitcom as a medium to emotionally depict how a car accompanies a family, showcasing the full-link user co-creation journey of the Great Wall H10 since its inception.

From 700,000 netizens participating in the model naming to the open solicitation of pre-sale launch event locations across the internet, and now to co-creating the launch event with users, the Great Wall H10 has consistently adhered to a ‘user-centric’ approach. On the launch event stage, the protagonists were all Great Wall car owners: a nonagenarian loyal owner who has repurchased Great Wall vehicles for over 20 years due to their exceptional safety and quality; a mother of two who, upon first sight of the Great Wall H10, recognized it as the ideal vehicle they had been waiting for, combining comfortable spaciousness, advanced intelligence, and outdoor capability; and outdoor enthusiasts/Western Sichuan tour guides/commercial directors who, after starting families or entering new life stages, have identified this versatile box-shaped vehicle as the perfect balance of family comfort and outdoor prowess.

These heartfelt and genuine owner stories highlight the real travel needs of contemporary Chinese families and demonstrate how the Great Wall H10 comprehensively meets the inherent needs of families of different structures. The entire launch event was co-created by Great Wall's internal staff and users, relying not on spectacle but on real stories to evoke emotional resonance across the nation, setting a new benchmark for lightweight and user co-creation launch events in the industry.

Five ‘Top-Notch’ Core Strengths Establish a Unique Benchmark for Large Family Box-Shaped Vehicles

From the pre-sale stage, where orders exceeded 22,000 within 12 hours, to the overwhelming store traffic and nighttime test drive queues, the Great Wall H10's irreplaceable all-dimensional product strength is evident. The new vehicle pioneers the industry's unique ‘box-shaped large six-seater’ segment, perfectly blending the luxurious cabin of an MPV, the advanced intelligence of an urban SUV, and the multi-scenario capability of light off-roading, providing a one-stop solution to the diverse pain points of contemporary family travel, where they ‘want it all.’

The Great Wall H10 boasts a top-notch aesthetic with its original ‘Square Cauldron’ design philosophy. Its nearly 1:1 golden width-to-height ratio creates a stately and stable presence, while the olive-shaped body exudes elegance. The 3000mm ultra-long wheelbase lays the foundation for a spacious interior, with the six-seater version measuring 5299mm in length and the five-seater version 5138mm. The exclusive gilt brown paint employs a million-dollar directional metal spraying process, paired with patented star-studded headlights, blending Eastern gravitas with modern industrial refinement and beauty in the interplay of light and shadow.

The Great Wall H10 offers top-notch spaciousness with its innovative staggered cinema-style cabin layout. The large six-seater cabin has a longitudinal effective length of 3270mm, a spacious 192mm central aisle in the second row, and a high sitting position of 358mm in the third row, creating a truly luxurious three-row six-seater space. The vehicle features 42 humanized storage compartments, with the large five-seater trunk offering a maximum expanded capacity of 1885L, catering to both home relaxation and outdoor loading needs.

The Great Wall H10 delivers top-notch intelligent driving, coming standard with LiDAR across all models. Coffee Pilot 3 is equipped with 27 all-domain perception sensors, enabling seamless full-scenario assisted driving from parking spot to parking spot. The Coffee OS 3 intelligent cockpit, paired with multi-link screens and a 21-speaker 7.1.4.2-channel auditorium sound system, provides a smooth and immersive human-vehicle interaction experience.

The Great Wall H10 exhibits top-notch performance, featuring the second-generation Hi4 performance electric hybrid four-wheel drive across all models. The system delivers a comprehensive power output of 440kW, with a maximum wheel torque of 7700N·m, achieving a zero-to-100km/h acceleration in just 4.9 seconds. The 42.8kWh large-capacity battery provides a CLTC pure electric range of 232km and a maximum combined range of 1404km, with a 15-minute fast charge replenishing 126km of range. Equipped with a rear axle electronically controlled mechanical differential lock, EDC electromagnetic suspension, and a front double-wishbone rear five-link suspension, it handles urban commuting, mountain roads, and unpaved conditions with ease.

The Great Wall H10 ensures top-notch safety, featuring a nine-horizontal and six-vertical high-strength cage-like body structure across all models. The body torsional stiffness reaches a high 40861N·m/deg, with high-strength steel accounting for 80.4% and hot-formed steel for 41.4%. Key force-transmitting parts such as the roof front/middle crossbeams use 2000MPa ultra-high-strength hot-formed steel. All models come with seven airbags, an ultra-long three-row side curtain airbag, and a far-side collision prevention airbag. The battery is equipped with a multi-layer composite protection structure and an intelligent risk warning system, providing all-around protection for family travel safety from the body to the three-electric system.

As the domestic family travel landscape undergoes profound changes, with multi-generational households and multi-child families becoming the mainstream consumer groups, the market urgently demands a versatile vehicle that can balance spaciousness, cutting-edge intelligence, robust performance, and all-terrain capability. The long-standing supply gap in this niche segment is precisely addressed by the Great Wall H10, the first box-shaped new model under the Great Wall Motor's main brand. Carrying 36 years of automotive technology accumulation and category innovation strategy, the Great Wall H10 precisely fills the market gap, setting a new benchmark for large family SUVs.

For the market, the Great Wall H10 fills a long-unmet family travel gap with its unique box-shaped large six-seater category, opening up a new track. For the industry, the Great Wall H10 tears off the ‘homogenized’ label of new car launches with an event that does not invite celebrity influencers and features users as the main protagonists throughout, raising a new flag of ‘pragmatism + user co-creation.’ For users, the Great Wall H10's limited-time trade-in price starting at 201,800 yuan, along with sincere limited-time benefits and exclusive discounts for existing owners, makes ‘perfection in every aspect’ not just a slogan but a brand temperature that countless users can tangibly feel.

The official launch of the ‘large family box-shaped’ new model, the Great Wall H10, provides contemporary Chinese families with a brand-new answer and more possibilities for their travel and lifestyles.