Even the landlord doesn't have extra grain, and the rich man's toy, a Porsche, is now being sold for just 350,000 yuan.

Many people's first reaction is, 'Is this just a clickbait headline?'...

No, real happiness can come suddenly.

On October 26, a Porsche dealer in Shenzhen revealed that due to severe sluggish sales of Porsches, various 4S stores are offering discounts to cash out, and the bare-bones price of the 2024 model 2.0T Macan has dropped to 358,000 yuan.

Could this really be true?

Relevant media outlets shared this incident and didn't forget to add that other models like the Taycan and Panamera were also having major promotions.

Some netizens joked that they never thought they'd be able to afford a luxury car like this, but suddenly, it's within reach.

Can you really buy a Porsche for 350,000 yuan?

Some netizens called a Porsche salesperson in Shenzhen to inquire and confirmed that the price of 358,000 yuan is indeed real, but it's the "bare-bones" price.

In other words, to get a Macan at this price, you'd need to add optional extras, meaning you'd have to pay extra to drive it away.

The most basic optional extras for a ready-to-drive car would cost around 140,000 yuan, and if you don't accept these options, you can't take delivery of the car.

Setting aside the gimmicks and tricks used by 4S stores to attract customers, the fact is that Porsche prices have indeed dropped significantly, as evidenced by Porsche's financial report challenges.

According to Porsche's latest financial report, from January to September this year, Porsche sold only 43,280 vehicles in the Chinese market, a year-on-year decrease of 29%. China has fallen from being Porsche's largest single market globally to the third largest.

In particular, sales of the Porsche Panamera and Taycan declined significantly, by 20% and 50%, respectively.

The Taycan, as a pure electric sports car, bore the important mission of Porsche's electrification transformation, but ultimately failed to succeed in the market.

It's quite sad to see!

Looking back at the past glory days, Porsche was all the rage in the Chinese market. Popular models like the Macan required customers to pay an extra hundred thousand yuan or more on top of the base price to take delivery.

So why has it suddenly lost its appeal?

Industry experts have analyzed two main reasons:

First, Porsche's transition to new energy vehicles has not been ideal. Currently, Porsche sells five gasoline-powered vehicles and two pure electric vehicles in China. The gasoline-powered vehicles include the mid-to-large sedan Porsche Panamera, sports car Porsche 718, mid-size SUV Porsche Macan, mid-to-large SUV Porsche Cayenne, and sports car Porsche 911. The pure electric vehicles include the mid-to-large sedan Porsche Taycan and mid-size SUV Porsche Macan EV. Its model lineup is still dominated by gasoline-powered vehicles.

Second, compared to domestic new energy vehicles of similar prices, Porsche's electric models do not have a significant advantage. Especially as many domestic brands have entered the high-end luxury market, Porsche's high added value can no longer be sustained.

However, the answers given by enthusiastic netizens may be more pertinent.

First, the economy is too poor, money is hard to earn, and there are fewer nouveau riche. Additionally, the current main force of consumption is the post-90s generation.

Second, the intense competition in the electric vehicle market has devastated the premium pricing of luxury brands like Porsche.

Most importantly, netizens believe that: "Compared to domestic new energy vehicles, Porsche's in-car technology and intelligent driving functions are far inferior. There's simply no comparison. One gives the impression of being from the last century, while the other makes one feel like the future has already arrived."

Is Porsche's current situation really as dire as experts and netizens claim?

Is there hope in changing the current situation by lowering prices?

For luxury brands, price reductions often damage their reputation, and significant price drops can further deteriorate the financial situation of dealers. The negative effects can even be more terrifying than declining sales. In the past six months, several established luxury 4S stores in Beijing, Xiamen, and other places have announced their closures, fully demonstrating that price reductions cannot change the current crisis facing luxury brands.

Therefore, for luxury car brands to turn things around, the key lies in their products.

Sometimes, it's not easy to change the arrogance and product tone of luxury brands!

One can only sigh and say, 'The times Eliminate who ， It's never for no reason ...'

What do you think about this?