The phrase "post-00s generation rectifies the workplace" describes young professionals countering unreasonable workplace practices based on their unique perspectives and contexts. This seemingly unconventional approach signifies their rejection of traditional bad habits and models.

Interestingly, similar transformations are also taking place in the automotive manufacturing sector.

Much like the post-00s generation entering the workforce, Lei Jun, despite being a newcomer to the automotive industry, is leveraging his insights and innovative ideas to reshape the established landscape.

This can be witnessed in Xiaomi's collaboration with the "Three Musketeers" of the automotive world—NIO, XPeng, and Li Auto—on charging and energy replenishment networks.

This move is not only groundbreaking but also elevates the industry's perception to new heights.

Prior to this collaboration, Lei Jun had already demonstrated his understanding of the automotive industry through Xiaomi's SU7 and his discussions with industry leaders.

Earlier this year, Lei Jun proposed integrating Xiaomi's complete ecosystem into all brands under Great Wall Motors, a suggestion that was warmly received by Wei Jianjun, the Chairman of Great Wall Motors.

Given this positive momentum, we can anticipate more significant changes in the automotive industry spurred by Lei Jun's interventions.

I

Despite its apparent prosperity, the automotive manufacturing sector indeed requires such transformative efforts.

Currently, the market is dominated by a capital-driven model of extensive development. Neither players with substantial cash reserves like Xiaomi nor those favored by the capital market, such as NIO, XPeng, and Li Auto, have been able to break free from this model.

While a capital-driven model can indeed facilitate rapid growth and secure a first-mover advantage, it faces increasing challenges as capital efficiency wanes and economies of scale diminish.

Players within this model are undoubtedly encountering difficulties and challenges, necessitating a shift away from extensive, capital-driven growth towards more sustainable models.

In this fiercely competitive environment, the automotive sector needs disruptors like Lei Jun.

On the surface, his entry may introduce uncertainty, but in reality, his collaborations and conversations suggest a positive impact. By expanding rather than dividing market share, Lei Jun is benefiting the entire industry.

Whether it's integrating Xiaomi's ecosystem into Great Wall Motors' models or collaborating on charging systems with NIO, XPeng, and Li Auto, Lei Jun is expanding market share and uncovering new development possibilities.

His role as a disruptor is essential for further expanding market share and uncovering new opportunities in the automotive era.

II

If Lei Jun's approach of expanding market share rather than dividing it is a manifestation of his industry transformation, then the development of the automotive sector has reached a new turning point.

Xiaomi's entry into the automotive industry is fueled not only by its substantial cash reserves but also by its established ecosystem encompassing people, vehicles, and homes.

This ecosystem not only provides potential users for Xiaomi's automotive ventures but also propels the industry into a new stage of development.

Historically, automakers have focused on manufacturing to drive growth. However, automotive manufacturing requires the support of a larger ecosystem to reach its full potential.

This is evident in NIO and Geely's forays into the smartphone market, aiming to create an integrated ecosystem and expand market share.

Now, Xiaomi has achieved what NIO and Geely could not, elevating the imagination space for automotive manufacturing to new heights.

It's no exaggeration to say that only automakers that have truly created a comprehensive ecosystem can unlock new imagination spaces and emerge as winners in the industry.

Moreover, competition in the automotive sector is evolving, shifting from driving methods to driving modes.

Whether it's Tesla's push for FSD or Huawei and Baidu's application of autonomous driving technologies, this trend is undeniable.

Lei Jun's transformation efforts help automakers focus on new competition points, particularly autonomous driving.

III

As players like HiPhi withdraw, Nezha encounters difficulties, and Geely Auto's high-end electric vehicle brand falters, the automotive industry is witnessing a reshuffle.

These phenomena highlight both the intensifying competition and the underlying crises within seemingly prosperous automakers.

Whether due to low profit margins or saturated market shares, automakers face increasing challenges.

Even established players are not immune to these pressures.

In this scenario, increasing profit margins, enhancing technological value, and expanding business boundaries are crucial for all automakers.

Ultimately, Lei Jun's transformation efforts aim to shift the industry's focus from fundraising, user acquisition, and market competition to new perspectives and concepts.

For current automakers, embracing Lei Jun's approach is essential.

Through Lei Jun's transformation, automakers can uncover new growth possibilities, moving beyond traditional competition paradigms to open up new markets.

Only by breaking through existing development bottlenecks can the industry advance to a new stage.

Lei Jun's efforts represent a declaration of war against chronic issues within the automotive sector, aiming for positive change rather than endless competition and stagnation.

Conclusion

As a late entrant, Lei Jun has already secured a place at the automotive industry's table and is leading its transformation, much like the post-00s generation revolutionized the workplace.

His efforts are expanding market share and guiding the industry away from traditional, highly competitive models.

As Lei Jun transforms the automotive industry, a new battle has begun.

For automakers, abandoning the zero-sum game mindset and embracing collaboration to continuously open new possibilities is the key to surviving the winter and embracing a vibrant spring.