Produced by Radar Finance Hongtu | Written by Peng Xue | Edited by Shen Hai

On April 9, a photo shared by NIO founder Li Bin, depicting him dining with JD.com founder Liu Qiangdong, became a trending topic on Weibo.

This was not the first time NIO garnered attention on the platform. On April 2, the departure of Leda Auto President Ai Tiecheng, a subsidiary of NIO, also sparked heated discussions.

In the secondary market, NIO's share price has plummeted nearly 90% from its peak, leading to a market value erosion of approximately HK$400 billion. Founder Li Bin's personal wealth has also seen a significant decline.

Li Bin and Liu Qiangdong Share Takeout Meal on Weibo

On April 9, NIO founder Li Bin posted a picture of himself enjoying a meal with JD.com founder Liu Qiangdong, both indulging in takeout from JD.com's service.

Li Bin commented, "After the launch of NIO ET9, Qiangdong kept asking when he could see the car. When I visited JD.com's headquarters, it was lunchtime, so we decided to try their takeout service first, and it was delicious." He added, "I asked Qiangdong if JD.com was serious about takeout, and he assured me that they were committed to providing high-quality meals that parents, children, and guests can all enjoy with confidence. From now on, order takeout from JD.com!"

Li Bin further revealed that Liu Qiangdong had placed an order for a NIO ET9 on the spot, noting, "The vehicle is currently in production. Soon, I'll deliver it personally. Let's charge up together!"

This unexpected crossover sparked lively discussions among netizens. Some left comments under Li Bin's Weibo post, saying, "Congratulations to Qiangdong on becoming an ET9 owner; I'll start ordering from JD.com takeout from now on," "Super salesman online! JD.com's big boss is also an ET9 owner," and "Qiangdong supports NIO, I support JD.com."

JD.com's official Weibo account retweeted Li Bin's post, expressing gratitude for his support. The account emphasized JD.com's commitment to quality takeout services, stating, "We seriously select quality dine-in restaurants for consumers and will not tolerate ghost takeout. We fully bear the social insurance and housing fund for riders nationwide without any cost to them. We also provide a 0-commission policy for catering merchants to help reduce their operating burdens. Welcome NIO partners to often use JD.com takeout to 'charge up'."

NIO's official Weibo account also commented, saying, "Thank you, Mr. Liu, for your trust and support! NIO ET9 is honored to walk alongside the 'innovators' of this era. We look forward to Mr. Liu picking up his car. Let's charge up together and embark on a new era of smart travel!"

Recently, NIO has been trending on Weibo multiple times. On April 2, Leda Auto President Ai Tiecheng announced his resignation, stepping down from his positions as President of Leda Auto and Senior Vice President of NIO, which also became a trending topic.

Just a day before Ai Tiecheng's resignation, NIO announced its sales data for March, delivering a total of 15,039 new vehicles, including 10,219 NIO-branded and 4,820 Leda-branded vehicles.

Ai Tiecheng's resignation can be seen as a fulfillment of a previous commitment. At the Guangzhou Auto Show on November 15, 2024, he issued a "military order," stating that Leda L60 would deliver over 10,000 units in a single month in December 2024 and over 20,000 units in March 2025. If he failed to meet these targets, he would "step down."

Wealth Declines by RMB57 Billion from Peak

According to Tianyancha, NIO China's brand belongs to NIO Holdings Limited, formerly known as NIO (Anhui) Holdings Limited. Established in 2017, it is a member of NIO China located in Hefei, Anhui Province, primarily engaged in capital market services. The company has a registered capital of RMB8.257 billion, exceeding 99% of its peers in Anhui Province. Its paid-in capital is RMB6.429 billion, and it completed a strategic financing in 2025.

Li Bin, the founder of NIO, is a Han Chinese male born on June 22, 1974, in Taihu, Anqing, Anhui Province. He serves as the founder, chairman, and CEO of NIO, holding a bachelor's degree in sociology from Peking University with minors in law and computer science.

The "2021 Hurun Global Rich List" ranked Li Bin 240th with a fortune of RMB65 billion. However, the "2025 Hurun Global Rich List" placed him at 3057th with a fortune of only RMB8 billion.

Based on these figures, Li Bin's wealth has declined by RMB57 billion in four years, and his ranking has dropped by 2817 positions.

Radar Finance observed that NIO reached its highest share price since its Hong Kong listing on June 27, 2022, at HK$199.2 (adjusted for previous rights issues), corresponding to a market value of approximately HK$444.57 billion. On April 9, NIO's closing price was HK$22.5 per share, with a total market value of HK$56.91 billion.

This calculation reveals that NIO's latest market value has eroded by HK$387.66 billion from its peak, and its share price has fallen by over 87.2%.