A while back, Samsung's financial report unveiled a stark contrast: while its memory chip division reaped substantial profits, the mobile sector incurred its maiden loss, nearing 3.3 billion yuan. The revelation that Samsung, a global leader in smartphone manufacturing, was experiencing financial setbacks sparked surprise and speculation that other phone makers, Apple included, might be facing similar struggles.

But is this assumption accurate? Not entirely. The memory price surge has had minimal repercussions on Apple, which has witnessed notable surges in both revenue and profit.

According to Apple's latest financial results for the third quarter of the 2026 fiscal year, which concluded on June 27, 2026, the company's revenue soared to 109.417 billion USD, marking a 16.4% increase. Its net profit climbed to 29.789 billion USD, up by 27%.

The fact that profit growth outstripped revenue growth unequivocally demonstrates that the memory price hike has had a negligible impact on Apple. Rather, it has bolstered Apple's profit margins and net profit rate.

Delving into specific business segments, the iPhone continues to reign supreme, generating 54.252 billion USD in revenue, a 21.7% year-on-year increase, marking its best third-quarter performance ever. This suggests that, despite the memory price hike, iPhone sales have flourished, with an increasing number of consumers opting for Apple devices.

The Mac segment contributed 10.352 billion USD in revenue, up by 28.7%. The iPad segment, however, experienced a decline, with revenue falling by 5.9% to 6.19 billion USD. Meanwhile, wearables, home, and accessories saw a 6.5% increase, reaching 7.883 billion USD.

Additionally, Apple's services business, encompassing the App Store, Apple Music, iCloud, and Apple Pay, generated 30.74 billion USD in revenue, a 12.1% year-on-year rise.

Geographically, the Americas led the pack, accounting for 45.781 billion USD in revenue, ranking first globally. Europe followed with 29.395 billion USD, while Greater China contributed 18.816 billion USD, ranking third.

The 18.816 billion USD revenue from Greater China represents a 22% year-on-year increase.

While some argue that this figure falls short of analysts' expectations by approximately 4%, labeling it as unfavorable news, Apple's 22% growth in the Chinese market is commendable, considering the current challenging environment and the significant downturn in Chinese smartphone sales.

In light of this, is it not somewhat absurd to criticize Apple? The company's performance has been outstanding, indicating that Chinese consumers remain fervent about purchasing Apple products over domestic alternatives.

It can be argued that while the memory price hike may spell trouble for other smartphone manufacturers like Samsung, it does not necessarily spell doom for Apple.

Thanks to its already high profit margins, Apple can better absorb price increases compared to other manufacturers, who are compelled to raise prices. This makes Apple appear more cost-effective and conscientious, prompting more consumers to choose Apple.