09/17 2024 508
As of now, the number of reservations for Huawei's foldable phone MateXT has exceeded 6.1 million.
With 20,000 yuan for a phone, so many reservations can be considered a marvel. Moreover, currently on second-hand platforms, this phone has been speculated to be worth 100,000 yuan or even more. I've even seen a listing with a price tag of 650,000 yuan.
Based on these numbers, many people argue that Huawei has won this round decisively, while Apple's iPhone 16 has suffered a crushing defeat.
Honestly, Huawei MateXT is indeed impressive and popular, leading the way in triple-folding technology. However, if you think all 6.1 million reservations mean people genuinely want to buy it and that it could really be speculated up to 100,000 yuan, then you're mistaken.
Firstly, reservations are free; all it takes is a click. Many people reserve just to join the hype. If reservations were paid, how many people would still do it?
Secondly, most people reserve with the intention of flipping the phone for profit rather than using it themselves. Among the reservation holders I've interviewed, at least 80% had this mindset. They plan to resell it without even opening the packaging. If they can't find a buyer, they'll simply return it, taking advantage of the 7-day no-questions-asked return policy.
Thirdly, this phone hasn't been officially released yet, so the prices listed on second-hand platforms are purely subjective. I could list it for 10 million or even 100 million yuan if I wanted to. Ultimately, it's the actual selling price and the willingness of buyers that matter.
While it's possible that a few wealthy individuals might be willing to pay 100,000 yuan for this phone, most people aren't that reckless with their money. After all, consumer electronics depreciate over time, and this phone will eventually become obsolete.
Some may worry that with so many people reserving to flip the phone, who will eventually buy it if everyone is trying to make a profit?
Don't worry about it. The supply of this product will be extremely limited, perhaps just tens of thousands of units initially. This scarcity will drive up demand and speculation, similar to what happened with the MateX.
If there were ample supplies, there would be no hype or speculation, which wouldn't be beneficial. Marketers understand the importance of creating buzz and controversy to maintain interest. Even if it means facing criticism, having a topic of conversation is crucial to staying relevant.
So, when it comes to a phone like this, one that most ordinary people wouldn't use, we can't apply common sense. It's all about creating hype. If you take the reservation numbers and second-hand prices at face value, thinking you understand the truth, then you've lost the game.