If you want to find a representative model for holidays such as Mid-Autumn Festival and National Day, the MPV that can accommodate more people and luggage is the first choice, without a doubt.

The MPV used to resemble a square box van, and for a long time, it was perceived as a reception vehicle like the Buick GL8, while the only household MPV was the Odyssey from Guangzhou Automobile Group Honda Motor Co., Ltd.

Times have changed, and the ultra-niche market that was once ignored by all automakers has now become the top choice for domestic automakers seeking to elevate their brands.

Amidst the increasingly fierce competition in the passenger car and SUV segments, domestic automakers are seeking new growth points, and luxury mid-to-large MPVs with higher positioning and stronger profitability have become key development targets for major automakers.

For a long time, the Buick GL8 and the Trumpchi M8 represented the sole presence of multinational and domestic automakers in the MPV market, respectively, and served as cornerstones for their respective companies.

Subsequently, models such as the Lantu Dreamer, the Zeekr 009, and the Wey Voyah joined the fray with new energy powertrains and gained a certain market position.

Recently, BYD, the global sales champion of new energy vehicles, officially announced that its first mid-to-large MPV, the Dynasty series "Xia," would be officially launched within the year, potentially becoming another blockbuster model in the MPV market following the Denza D9.

The MPV market landscape is likely to be reshuffled by 2025, with the new energy MPV market bearing the brunt of the changes, signaling the end of the era of vibrant diversity.

While the Buick GL8 and the Toyota Sienna can continue to dominate the market with their brand influence and gasoline powertrains, they may even be labeled as the top two best-selling gasoline-powered MPVs.

However, domestic automakers' MPVs may need to find new avenues, with smart, youthful designs, and overseas market expansion being potential options.

The Xiaopeng X9 has gained recognition in its niche market with its youthful and intelligent design, becoming a rare masterpiece for Xpeng Motors that may even surprise even He Xiaopeng himself, serving as a benchmark for all other new energy MPVs.

Lantu Dreamer was the first to announce its integration with Huawei's HarmonyOS Smart Driving platform, creating the first Chinese luxury smart MPV, with the Trumpchi New Energy E9 to follow suit.

However, with the homogeneity of smart cockpits and the upcoming launch of Huawei's "Boundary" series MPV, Dongfeng Lantu and Guangzhou Automobile Group may face a messy situation.

Returning to users' daily needs for MPVs, ordinary users would not choose them as daily drivers. For those who require MPVs for daily use, they have higher demands on brand, quality, and service.

New energy powertrains, whether plug-in hybrids or pure electric, have significantly reduced the daily operating costs of mid-to-large MPVs and fundamentally enhanced the driving experience.

However, unlike SUVs and sedans, the usage requirements of the MPV segment vary greatly, extending beyond simple distinctions between household and commercial use.

Ordinary users primarily require MPVs for travel, gatherings, and tourism during holidays or weekends, with rentals being an essential aspect of their MPV needs.

In other words, automakers' self-operated car rental or test drive platforms, as well as collaborations with major car rental platforms, will be one of the key markets that MPV automakers should focus on.

By enabling users to access high-quality driving experiences more conveniently and affordably, rental behaviors can be transformed into invitation-style test drive activities, thereby increasing market exposure, earning user recognition of automaker brands, and ultimately enhancing the overall brand image and market share of automakers.

As for users with strong daily needs for luxury MPVs, the market already boasts successful cases or new attempts.

For example, in the business car segment, the Buick GL8 and Toyota Alphard are undoubtedly the top choices, commonly seen in the parking lots of major hotels and large companies.

Beyond this, the Zeekr 009 Glorious Edition achieves a market breakthrough with its absolute high-end positioning, worthy of careful consideration by major automakers.

The middle market has been firmly controlled by the Denza D9, and the arrival of BYD's "Xia" will form a powerful alliance, leaving no room for competitors such as the Trumpchi New Energy E9 and the Lantu Dreamer.

Whether it's the rotation of market share between joint venture automakers and domestic automakers, gasoline-powered vehicles and new energy vehicles, or the intense competition for sales leadership, the market is always unpredictable, with only the duration of temporary stability varying.

At this rapidly changing moment, it's time for most MPV automakers to reposition their products or seek new markets.

The blow dealt by BYD to the SUV and sedan markets is bound to be repeated in the MPV market. Prepare for a tough fight and strive to survive!