In the first nine months of this year, Huawei earned 585.9 billion yuan, with a net profit of 62.9 billion yuan. Although the company did not elaborate on specific data from each department, market research institutions have shown that Huawei's mobile phone business has truly revived. In the third quarter of this year alone, Huawei's market share reached 15.3%, a surge of 42% year-on-year.

Analysts at TF Securities believe that this new product launch is likely to bring a new wave of growth to the smartphone market in the fourth quarter. After all, there is still more than a month left before the end of the year. If the new products are attractive enough, coupled with the end-of-year promotion season, it is indeed likely to drive the development of the entire supply chain.

How did Huawei perform this time?

01

There is no future in copying; Mate 70's four breakthroughs are a "return to peak"

Mate 70 pre-orders officially opened at 12:08 on November 18, and the current reservation volume for this series on the Huawei Mall has reached over 3.3 million. Yu Chengdong, Executive Director of Huawei, Chairman of the Terminal BG, and Chairman of the Intelligent Vehicle Solutions BU, stated when introducing the product information of the Huawei Mate 70 series: "There is no future in copying. Mate has always been imitated but never surpassed. Only Mate can surpass Mate."

At the launch event, Huawei did not provide a special explanation on the chip. According to the Disclosure from "Digital Gossip Station", the chip name detected by software and hardware in the Huawei Mate70 Pro series and Huawei Mate X6 is Kirin 9020: 12-thread CPU 2*2.5GHz+6*2.15GHz+4*1.6GHz, GPU Maleoon 920 840MHz.

The most exquisite and reliable in history

The Huawei Mate70 series has undergone a brand-new upgrade in its classic design. Continuing the circular rear camera module design of the Mate50 series, the Mate70 series introduces new craftsmanship in the back cover material, making the overall texture appear richer, exuding elegance amidst luxury, and satisfying the extreme pursuit of design aesthetics by different users.

In terms of design, HUAWEI Mate70 Pro+ introduces the concept of Oriental Brocade Colors, offering four color options: Golden Silk and Silver Brocade, Flying Apsaras Green, Feathered Robe White, and Ink Splash Black, inspired by the blend of different cultures.

HUAWEI Mate70 and Mate70 Pro+ offer four color options: Fir Green, Snowfield White, Hyacinth Purple, and Obsidian Black, exquisite and reliable, blending technology with nature and cultural elements.

HUAWEI Mate70 Pro+ is the first in the industry to feature a high-brightness titanium frame, with drop resistance increased by 100% and wear resistance increased by 500%. The front is equipped with the second-generation Kunlun Glass, enhancing the overall drop resistance by 2000%. The back cover uses ultra-durable satin fiber material, improving impact resistance by 500%. Together, they form a new high-brightness titanium basalt structure.

The most powerful performance

Powered by the native HarmonyOS and new hardware, Huawei Mate 70 offers a 40% performance boost and a 24% longer battery life compared to Mate60.

Specifically, the Huawei Mate70 series has made a new breakthrough in satellite communication technology, being the first globally to launch satellite paging, with a guaranteed response to calls. It supports a 120° ultra-wide satellite alignment angle, eliminating the need to align the phone at a specific angle. Once connected, it stays online at all times. It takes only 9 seconds to quickly connect to a satellite, a 74% increase in connection speed. The latency is as low as 0.7 seconds, with a 41% reduction in call latency, ensuring no loss of connection during critical moments. Additionally, the Huawei Mate70 series is equipped with Lingxi antennas, featuring the industry's first intelligent multi-antenna on the back, with a signal strength 3dB stronger than that of the Mate60 Pro+, nearly doubling it.

Simultaneously, cellular speeds have also seen a breakthrough, with the Mate70 Pro+ offering a 68% increase in peak speed compared to the Mate60 Pro+. Communication is smoother in scenarios with weaker signals, such as concerts and high-speed trains. Additionally, the Huawei Mate70 series is the first to feature intelligent multi-antennas on the back, with a 5G peak rate 68% higher than its predecessor and is Huawei's first Wi-Fi 7 phone.

In terms of battery life, the Mate70 series is equipped with a 5700mAh battery, supporting 100W wired fast charging and 80W wireless fast charging.

The most impressive: innovation and breakthroughs in mobile imaging

In terms of imaging configuration, the Huawei Mate 70 series introduces the Red Maple True Color camera for the first time, featuring over 1.5 million spectral channels, capable of capturing extremely rich environmental lighting information. This innovative technology not only significantly improves color accuracy but also provides stronger support for the main camera, ultra-wide-angle lens, and telephoto macro lens, allowing users to easily capture every authentic moment.

In terms of hardware configuration, HUAWEI Mate70 Pro and Pro+ are equipped with a 50-megapixel main camera with a 10-stop adjustable aperture, Pro+ featuring RYYB; a 48-megapixel telephoto lens with 4x optical zoom and an F2.1 super aperture, Pro+ also featuring RYYB; a 40-megapixel ultra-wide-angle lens with F2.2, Pro+ also featuring RYYB, along with a 1.5-megapixel Red Maple True Color camera with 1.5 million spectral channels.

The most intelligent: the first nine AI functions

On November 25, Yu Chengdong posted: "The most powerful Mate has unlocked new skills - AI AirDrop! This time, we have also developed more practical and easy-to-operate AI capabilities." Netizens commented enthusiastically: "It has a sci-fi movie vibe," "It feels like watching a magic show," "Do you need two Huawei phones first?", "It reminds me of Apple's AirDrop"...

Thanks to the new AI Cinematic Engine, Huawei Mate70 has made significant progress in AI video noise reduction, AI real-time HDR, and AI color processing.

These improvements not only make the recorded footage clearer and purer but also make the contrast between light and dark more natural and smooth, greatly enhancing color expression. Even under complex and changing lighting conditions, it can accurately capture and reproduce details and atmosphere in real scenes.

As Yu Chengdong revealed in advance on Weibo, the Mate 70 series features multiple AI highlights such as AI AirDrop. Unlike traditional touchscreen transfer methods, AI AirDrop allows users to transfer images or screenshots between devices simply by pointing at the phone and using hand gestures to grab and release, making "grab and release, open your hand, and it's done" a reality.

Additionally, AI noise reduction for calls and AI quiet calls allow users to enjoy clear and private call experiences in different environments; the AI Message Carry function effectively prevents information leakage, safeguarding users' privacy and security. As Huawei advocates, "Let technology be warmer: more interesting, more efficient, and more reassuring."

Netizens expressed surprise at this.

While three-fold devices are still popular in the market, Huawei simultaneously launched the Mate X6 and Mate X6 Collector's Edition today. The Huawei Mate X6 Collector's Edition is the world's first mass-market smartphone to support tri-network satellite communication. Regarding pricing, the 12GB+256GB version is priced at 12,999 yuan, and the 12GB+512GB version is priced at 13,999 yuan. The Huawei Mate X6 Collector's Edition 16GB+512GB version is priced at 14,999 yuan, and the 16GB+1TB version is priced at 15,999 yuan.

It is reported that the Huawei Mate X6 Tri-Network Satellite Collector's Edition supports Beidou satellite messaging, Tiantong satellite communication, and low-orbit satellite internet. According to the official announcement, the low-orbit satellite internet system for the Huawei Mate X6 Collector's Edition is under testing and is expected to enter public testing in the second half of 2025.

Benefiting from the larger space and optimized layout provided by the distributed basalt architecture, Huawei Mate X6 innovatively distributes the WIFI antenna and cellular antenna on both sides of the phone, increasing the antenna length by 81% and improving the overall signal strength by 60%, providing users with a stable and smooth communication experience.

At the same time, Huawei Mate X6 is the first to feature a new distributed basalt architecture, using an innovative carbon fiber inner screen support layer with an anti-deformation capacity of 380GPa and a material stiffness increase of 65%, providing reliable protection for the inner screen. The body frame uses ultra-strong wing aluminum with a yield strength of 550MPa, improving material strength by 37% and providing robust protection when the phone is subjected to external impact.

In terms of industrial design, inheriting the classic cosmic design language of the Mate X series, Huawei Mate X6 meticulously crafts the "Cosmic Orbit" design, with the outer metal frame featuring elegant facets crafted through a diamond-cut process. Through innovative material application and architectural design, Huawei Mate X6 offers a lightweight and comfortable grip. It is available in five colors: Nebula Gray, Nebula White, Cosmic Red, Deep Sea Blue, and Obsidian Black.

In terms of display, the Huawei Mate X6's outer screen measures 6.45 inches with a resolution of 2440×1080 and an aspect ratio of 20.3:9. It adopts LTPO 2.0 technology, supporting a 1-120Hz adaptive refresh rate, a peak brightness of 2500 nits, and 1440Hz PWM dimming.

The inner screen measures 7.93 inches with a resolution of 2440×2240 and a peak brightness of 1800 nits. It also adopts LTPO 2.0 technology, supporting a 1-120Hz adaptive refresh rate, Huawei Immersive Display, and 1440Hz PWM dimming.

In terms of imaging, the Huawei Mate X6 features a 50-megapixel ultra-variable aperture camera with ten adjustable stops, supporting F1.4-F4.0 physical aperture adjustment, OIS, and RYYB array. It is equipped with a 40-megapixel ultra-wide-angle camera, a Red Maple True Color camera, and a 48-megapixel telephoto macro camera, supporting 4x optical zoom, OIS, and RYYB array.

03

HarmonyOS Tablet: Indistinguishable from a PC

The all-new Huawei MatePad Pro 13.2 inches makes a grand debut, equipped with the pure-blood HarmonyOS, bringing innovative interaction modes, a rich PC-level application ecosystem, HarmonyOS AI, and more, offering users a more efficient and intelligent office and creative experience, priced from 5199 yuan.

It supports the new Free Multi-Window function, easily enabling foreground display of up to four applications, free stacking between applications, stepless adjustment of window size, more convenient PC-like task processing, and a desktop file management function that provides users with a PC-consistent experience and interaction.

The Panorama Multi-Window mode also supports up to four foreground application displays. By tapping the edge window, users can switch between applications, enjoying the fun of multi-task touch interaction. Meanwhile, the cool AirDrop function enables more convenient and efficient image sharing.

The HUAWEI MatePad Pro 13.2 inches, powered by HarmonyOS NEXT, can directly run desktop-level office applications such as WPS Office HarmonyOS version, Haitai Browser HarmonyOS version, Edraw MindMaster HarmonyOS version, Edraw Max HarmonyOS version, and Zhongwang CAD HarmonyOS version, meeting users' office needs. Huawei's self-developed painting software, Born to Draw APP, will also be available on the new product.

Netizens commented that Huawei's new tablet makes them feel like they only need a mouse and keyboard to have a complete computer setup.

04

The Pure-blood HarmonyOS Behind It?

Yu Chengdong emphasized that Huawei's new phones and tablets will be fully equipped with the native HarmonyOS next year, the HarmonyOS NEXT intelligent terminal operating system independently developed by Huawei.

As the world's third-largest mobile operating system, HarmonyOS has garnered much attention since its inception. Pure-blood HarmonyOS is China's first fully autonomous and controllable operating system, completely developed by Huawei. This means that the overall security and code stability of this system surpass all Android systems applied by domestic mobile phone manufacturers. It also makes full autonomy and controllability possible in mobile operating systems.

Huawei has implemented many new technologies of distributed operating systems on the HarmonyOS and applied a microkernel to it, making HarmonyOS NEXT the first operating system that fully covers various usage scenarios, from mobile phones, laptops, household appliances to watches.

Huawei has integrated AI capabilities into the bottom layer of its operating system. Based on the Pangu large model, Huawei has further iterated and upgraded its XiaoE voice assistant, making it the outlet for releasing AI capabilities. The new AI capabilities are divided into cloud and terminal sides, with dozens of small functional models deployed on the terminal side. At the same time, these models and AI capabilities are open to all developers. Any app running on the pure HarmonyOS can call system-level AI capabilities to support the AI services required by users.