Since May, when the United States announced that it would impose tariffs on Chinese electric vehicles, Jia Yueting and his FF Faraday Future suddenly became popular. In just a few days, the market value increased by several dozen times, and it has to be said that this scene is truly magical.

Many people have said that this is because FF is the only Chinese electric vehicle stock that is not affected by tariffs, so there is a hype gimmick. Taking this opportunity, Jia Yueting and FF Faraday Future have also gained a wave of visibility.

However, as the heat subsided, FF and Jia Yueting began to decline again. Nevertheless, compared to before the initial increase, the market value still increased by 10 times, which is not bad. The current market value is still $230 million.

In fact, many people believe that FF Faraday Future has already been a miracle to survive until now. I won't go into too much detail about the previous story, as it is too tortuous and fantastic.

Starting from last May, the FF91 was mass-produced in May. It was originally thought that mass production would lead to a delivery boom, but unexpectedly, only 11 vehicles were delivered throughout 2023. One of them was Jia Yueting's own, six were leased, and only four were truly delivered.

With this kind of progress, this kind of delivery scale, and still lacking funds, it is already incredible that Jia Yueting can survive.

The key is that Jia Yueting seems to be doing well, often coming out to gain some visibility and giving advice. He even sued HiPhi and criticized Xiaomi before, as if FF was very successful...

A while ago, Jia Yueting also said that he would commercialize his personal IP to earn money to repay debts and make cars. It seems that his personal IP is very valuable and easy to monetize...

Everyone thought that Jia Yueting was just blowing hot air, but recently there has been new progress.

Recently, FF delivered an FF91 to an individual user named He Jun, which is also the 12th vehicle delivered by FF. If Jia Yueting is not counted, it is also the fifth vehicle delivered to an individual user. However, He Jun is also the Chief Operating Officer of FF's U.S. branch and an insider.

After delivering this car, Jia Yueting said that this marks an important delivery achievement in the second phase (SOD2) of FF's restart. Delivering one car represents an important delivery achievement... I guess only Jia Yueting can say that.

After delivering this car, Jia Yueting has another story to tell. He said that the company is considering launching a second brand under the "Sino-US Automotive Industry Bridge Strategy." This brand will be a mass-market product, and he used various adjectives to describe it, such as high-value solutions, functional empowerment, intelligent technology, luxury, and so on.

To put it bluntly, that is to launch a cheap car next to make it affordable for more people and stop making expensive cars like the FF91.

But the problem is that FF is extremely short of funds currently. The office space is rented, and the rent is owed. The factory is also rented land, and a lot of debt is owed. Planning a new car requires a lot of funds. Where will Jia Yueting get the money?

Previous financial data showed that FF only had $5 million on its books. Replanning a new car is not enough with $5 million. Therefore, it can be foreseen that Jia Yueting will start telling stories again, hoping that everyone will listen to the story and contribute some money to support his suffocating dream. But the problem is that now people are tired of hearing stories. Who is willing to pay for the story?