Competition in China's auto market continues to intensify, with automakers accelerating new product launches. In just a few days, seven major new models have opened pre-sales across the RMB 120,000-440,000 price range, spanning family SUVs, luxury sedans, performance coupes, and other categories with extended-range, pure electric, and hybrid powertrains. For consumers planning to buy a car soon, this wave of new models undoubtedly offers richer choices. Let's review the key details one by one.

1. Geely Boyue REV: Starting at RMB 127,900, Long-Range Extended-Range Family SUV

The Geely Boyue REV officially opened pre-sales on March 22 with prices starting at RMB 127,900, positioning it as a compact SUV. Its exterior features a family design language with a coupe-like SUV silhouette created by the sloping rear end.

With a length of 4,680mm and wheelbase of 2,778mm, it offers competitive space for its class. The interior boasts the Flyme Auto smart cockpit system and 'Queen's Seat' co-driver seat, balancing smart features with comfort. Powered by a 1.5L extended-range system with an 11-in-1 electric drive, the motor delivers 160kW max power. Available with 28.3kWh or 50.4kWh batteries, it offers pure electric ranges of 220km and 375km respectively, supporting 3C fast charging for both daily commuting and short trips.

2. All-New Avatr 12: Starting at RMB 299,900, Huawei Smart Driving Fully Upgraded

The all-new Avatr 12 opened pre-sales on March 20 with prices ranging from RMB 299,900-439,900. While maintaining the current model's exterior design, key upgrades focus on smart driving and powertrains. The roof mounts Huawei's new 896-line dual-light-path imaging LiDAR, with a 4-LiDAR setup matching Huawei's ADS 4 high-level smart driving system for significantly enhanced capabilities.

The infotainment system runs Huawei's HarmonySpace 5 MoLA large model, optimizing smart interaction. Powertrain upgrades include Taihang Smart Control 2.0 technology, offering 1.5T extended-range and pure electric versions. The extended-range model provides up to 261km pure electric range, while the pure electric version matches CATL's 6C kylin (Qilin) ultra-fast charging batteries for up to 735km range.

3. Nissan NX8: Built on 800V Platform, Official Launch on April 8

The Nissan NX8 opened pre-sales on March 20 (prices TBA) with an official launch scheduled for April 8. Its exterior follows the brand's latest family design with a youthful, stylish approach. Measuring 4,870/1,920/1,680mm with a 2,917mm wheelbase, it positions as a spacious family SUV. High-end variants feature co-driver entertainment screens, vehicle refrigerators, and LiDAR, maximizing configurations.

Built on an 800V high-voltage platform, it offers extended-range and pure electric versions: the extended-range model provides 102km, 185km, and 310km pure electric ranges, while the pure electric version covers 565km, 580km, 630km, and 650km with CATL's 5C ultra-fast charging technology for exceptional charging efficiency.

4. New Lexus ES: Starting at RMB 308,800, Fully Youth-Oriented Transformation

The new Lexus ES opened pre-sales on March 20 with prices ranging from RMB 308,800-338,800. Its exterior design breaks sharply from the current model, adopting a youthful, tech-focused style with bolder, more distinctive features. The interior features a simplified layout with optional co-driver entertainment screens.

At 5,140mm long with a 2,950mm wheelbase, it offers significantly improved space over the current model. Powertrain options include hybrid and pure electric versions: the hybrid pairs a 2.0L engine with an electric motor for 145kW combined output (no external charging), while the pure electric version offers single-motor 350e and dual-motor 500e variants (specific parameters to be announced). Initially imported, it will later be locally produced.

5. Shangjie Z7: Starting at RMB 229,800, Huawei-Powered Pure Electric Coupe

The Shangjie Z7 offers pre-sales starting at RMB 229,800, positioning as a mid-to-large sedan with coupe styling. Measuring 5,036/1,976/1,465mm with a 3,000mm wheelbase, it meets C-segment space standards.

The interior features Huawei's HarmonyOS 5 cockpit system, 896-line LiDAR, and built-in Huawei ADS 4.1 smart driving system for top-tier smart driving and cockpit experiences. Powered by Huawei's Tuling platform and Gigawhale battery platform, it offers single-motor (359hp) and dual-motor (590hp) versions, achieving 0-100km/h in 3.44 seconds and up to 905km CLTC range.

6. Shangjie Z7T: Shooting Brake Design, Identical Configurations to Z7

The Shangjie Z7T, the shooting brake variant of the Z7, offers pre-sales starting at RMB 239,800. While sharing the Z7's front design, it features sportier side and rear styling with a shooting brake silhouette, leaning toward a 'family hot hatch' aesthetic.

It fully inherits the Z7's core configurations including the HarmonyOS cockpit, Huawei smart driving, and powertrain systems. Key parameters like length, wheelbase, power, and range remain nearly identical, allowing consumers to choose based on sedan or shooting brake preference.

7. Aito M6: Starting at RMB 269,800, Mid-to-Large 5-Seater Family SUV

The Aito M6 offers pre-sales from RMB 269,800-309,800, positioning as a mid-to-large SUV with Aito's family design language shared with the M7 and M8. Measuring 4,960/1,985/1,736mm with a 2,950mm wheelbase, it adopts a 5-seat layout with spacious rear seating, rear entertainment screens, and vehicle refrigerators for both family and business use.

It offers extended-range and pure electric versions: the extended-range model provides 180km, 260km, and 272km ranges, while the pure electric version covers 665km, 705km, 715km, and 760km to meet diverse user needs.

Overall, these seven pre-sale models cover the full spectrum from essential family vehicles to premium luxury options, including both cost-effective models and high-end products focused on smart driving and performance. All are set for official launch in the near term. Which of these seven new models catches your eye? Share your thoughts in the comments!