According to media reports, data released by market research firm Dataforce shows that Chinese brand new cars accounted for 11% of the overall market share in Europe in June.

Performance varied across segments, with pure electric vehicles (EVs) holding a 15% market share and plug-in hybrid vehicles (PHEVs) capturing a significant 34%. This means that for every three new PHEVs sold in the European market, one comes from a Chinese brand.

Additionally, when including all hybrid models, including non-plug-in hybrids, Chinese brands account for nearly a quarter of the market. It should be noted that due to the summer vacation of local institutions in Sweden, the June statistics did not include sales from the Swedish market.

It is reported that in recent years, Chinese automobiles have shown strong momentum in the European market, with one out of every ten new cars sold being a Chinese brand as early as May.

The UK market, in particular, has seen remarkable growth. The JAECOO 7 SUV, a model under Chery, reached the top of the UK new car sales chart just over a year after its launch and delivery, earning it the nickname 'Temu-version Land Rover' from the outside world for its high cost-performance ratio.

However, the rapid rise of Chinese brands has also put greater competitive pressure on traditional European automakers. In recent years, European automakers have focused on pure electric vehicle development, while Chinese automakers have continued to deepen their hybrid technology.

Affected by factors such as the need to improve charging infrastructure and the relatively high prices of pure electric vehicles, many European consumers are more inclined to choose hybrid models that offer both range and convenience, providing Chinese brands with more market opportunities.

At the same time, European automakers such as Volkswagen are not only facing fierce competition from Chinese brands in their home market but also challenges in the Chinese market due to technological upgrades and price advantages of local automakers, leading to continued pressure on their market share.

This change is also reflected in export data. The latest data released by the German Federal Statistical Office shows that from January to May this year, German automotive and component exports to China fell by more than 25% year-on-year to €4.7 billion, with export pressure on the German automotive industry continuing to increase.

It is worth noting that currently, the EU only imposes high tariffs on Chinese-made pure electric vehicles, but there are reports that plug-in hybrid models may also be included in the tariff scope, although the EU has not yet provided a clear plan.