01

"Liwenwei" Takes Over from "Lixiaowei", Li Auto, AITO, and NIO Occupy the Top Three for Three Consecutive Weeks

On July 9, Li Auto released the sales figures for new energy vehicle brands in the Chinese market for the 27th week of 2024 (July 1-July 7), with Li Auto, AITO, and NIO occupying the top three positions for three consecutive weeks. Sales for the 27th week were: Li Auto at 8,000 units, AITO at 7,800 units, and NIO at 5,300 units. Compared to the 26th week, Li Auto saw a 38.5% decline, AITO a 36.8% decline, and NIO a 22% decline.

Chart: XiaoQ New Energy

02

Li Auto Maintains First Place in Sales of New Energy Vehicle Brands in the Chinese Market for 11 Consecutive Weeks

Li Auto sold 8,000 units in the 27th week, maintaining its position as the top-selling new energy vehicle brand in the Chinese market for 11 consecutive weeks. Li Auto delivered 47,774 vehicles in June, including over 20,000 Li L6s, with a cumulative delivery of 188,981 vehicles in 2024.

In June, Li Auto continued to "lead the pack" among "Wei, Xiao, Li," delivering 47,774 vehicles. Following the delivery of 12,965 Li L6s in May, Li Auto surpassed the 20,000-unit mark in June, making Li L6 the main driver of sales.

On July 8, Li Auto announced a remarkable achievement: their first mid-to-large five-seater SUV, the Li L7, has surpassed 200,000 cumulative deliveries in just 16 months.

On July 10, Li Auto announced the delivery of the 200,000th Li L9 to customers. As the first Chinese brand model priced above 400,000 yuan to deliver over 10,000 units in a single month, the Li L9 has been the sales champion in the large SUV segment for 19 consecutive months, spanning 680 days.

Li Auto's success is attributed to its outstanding product capabilities and precise market positioning.

03

HarmonyOS Intelligent Driving Ranks First in Sales of New Energy Vehicle Brands in China in the First Half of the Year

HarmonyOS Intelligent Driving delivered a cumulative total of 194,207 vehicles in the first half of 2024, ranking first in sales among new energy vehicle brands in China. In June, HarmonyOS Intelligent Driving delivered 46,141 vehicles across its lineup, with 17,241 AITO M9s delivered and over 100,000 reservations. The new AITO M7 surpassed 110,000 cumulative sales in the first half of the year, with 18,493 delivered in June. The new AITO M5 surpassed 10,000 cumulative deliveries since its launch, with 7,046 delivered in June. HarmonyOS Intelligent Driving's first smart sedan, the Zhijie S7, delivered 2,995 units in June. Currently, pre-orders are open for HarmonyOS Intelligent Driving's first executive-class luxury flagship sedan, the Xiangjie S9, priced at 450,000 to 550,000 yuan, with a release date set for August this year.

04

Can AITO Overtake Li Auto in Sales, Achieving "Wenliwei"?

Due to end-of-month deliveries in June, the first week of July saw an overall decline in sales for new energy vehicle brands, with the exception of Xiaomi Automotive. The gap between AITO and Li Auto in the first week of July was only 100 units. Among new energy vehicle brands in the Chinese market, Li Auto leads in weekly sales, followed by AITO, a situation that has persisted for two months. Li Auto, AITO, and NIO have ranked among the top three for three consecutive weeks. With AITO's production capacity increasing and the upcoming release of the Xiangjie S9 in August, while Li Auto has no new models planned for the second half of the year and is tightening vehicle purchase benefits, the explosive growth of the Li L6 may subside, leading to potential sluggish growth for Li Auto. The sales gap between AITO and Li Auto may further narrow, or even see AITO overtaking Li Auto in sales, achieving "Wenliwei"?