On October 25, Guangzhou Automobile Group announced that the 71st meeting of the sixth board of directors approved the "Proposal on Management Model and Organizational Reform," agreeing to shift the management model for independent brands from strategic control to operational control and simultaneously implement related organizational reforms to establish an efficient and flexible market-oriented mechanism and organizational system, further reducing operating costs and improving management efficiency and operating standards.

Meanwhile, Guangzhou Automobile Group also announced that to achieve the transition from strategic control to operational control for the management of independent brands and enhance management efficiency, the company will relocate to a new office address from November 2, 2024. The relocation will be from Zhujiang New Town CBD, 23 Xingguo Road, Zhujiang New Town, Tianhe District, Guangzhou City, Guangdong Province, to 668 Jinshan Avenue East, Panyu District, Guangzhou City, Guangdong Province.

It is reported that the new location is the Panyu Automobile City, where Guangzhou Automobile Trumpchi, Guangzhou Automobile Aion, and Guangzhou Automobile Research Institute are located.

The new location of Guangzhou Automobile Building in Panyu Automobile City, Guangzhou (Image/Guangzhou Automobile Group)

On October 24, Guangzhou Automobile Group held a mobilization meeting for management model reform and headquarters relocation at the Guangzhou Automobile Center, emphasizing the strategic significance of the reform and announcing the relocation plan.

Guangzhou Automobile Group stated that previously, the company had followed a strategic control model for managing its independent brands. However, with changes in the competitive landscape, the disadvantages of the strategic control model have gradually become apparent. Therefore, it has become a top priority for Guangzhou Automobile Group to proactively adapt to industry changes and find a suitable path and system mechanism for the company's development.

This move is primarily aimed at addressing profound changes in the automotive industry's market landscape, promoting the growth and strength of independent brands, accelerating the transformation and adjustment of Guangzhou Automobile Group, and achieving sustained, healthy, and high-quality development. This marks the official beginning of a comprehensive reform of the management model and organizational structure of Guangzhou Automobile Group.