October 29th was another extraordinary day for Xiaomi Motors and its numerous fans. On this day, Xiaomi Motors officially unveiled the mass-produced version of its supercar, the Xiaomi SU7 Ultra.

This car has garnered significant attention in recent times. This is due to the extensive promotion carried out by Xiaomi's Chairman, Lei Jun, prior to its official launch.

With Lei Jun's personal influence, it was expected that the Xiaomi SU7 Ultra would attract high market attention.

In terms of positioning, the Xiaomi SU7 Ultra, like the Xiaomi SU7, is a mid-to-large-sized pure electric sedan. Its exterior design also follows the same style as the Xiaomi SU7. However, the Xiaomi SU7 Ultra is slightly larger in size, measuring 5115/1970/1465mm in length, width, and height, respectively, with a wheelbase of 3000mm, identical to that of the Xiaomi SU7.

The Xiaomi SU7 Ultra is priced significantly higher than the Xiaomi SU7, with only one standard model available at an official price of 814,900 yuan.

This price is the same as Tesla's Model S Plaid's official guidance price, suggesting that the Xiaomi SU7 Ultra is targeting the Tesla Model S Plaid as its competitor.

Although the Xiaomi SU7 has performed impressively in the market, objectively speaking, there is still a significant gap between Xiaomi Motors and Tesla in terms of brand influence. As for sales, the difference is even more pronounced. So, where does Xiaomi Motors' confidence come from in pricing the Xiaomi SU7 Ultra on par with the Tesla Model S Plaid?

In the opinion of Chekuaiping, one of the most crucial factors is undoubtedly Lei Jun's powerful appeal.

While Xiaomi's brand influence is undoubtedly strong, for many Xiaomi fans, the personal charisma of Lei Jun, as the founder of Xiaomi, outweighs the brand's influence. After all, without Lei Jun, there would be no Xiaomi.

Especially since Xiaomi ventured into the automotive industry, Lei Jun has become a top influencer in China's automotive circle, far surpassing Elon Musk, who resides on the other side of the ocean.

In terms of product capabilities, the Xiaomi SU7 Ultra is also impressive.

The car is equipped with three electric motors, delivering a maximum power of 1,138 kW and a maximum torque of 1,770 Nm. It can accelerate from 0 to 100 km/h in 1.98 seconds, reach a top speed of 350 km/h, and stop from 100 km/h in just 30.8 meters.

Based on the above parameters, the Xiaomi SU7 Ultra outperforms the Tesla Model S Plaid, which also features three electric motors, in both acceleration and top speed.

The Tesla Model S Plaid accelerates from 0 to 100 km/h in 2.1 seconds and reaches a top speed of 322 km/h.

At the new car launch event, Xiaomi Motors even declared its aspiration to become "the fastest four-door mass-produced car on the planet."

On October 28th, the Xiaomi SU7 Ultra prototype achieved a lap time of 6 minutes 46.874 seconds at the Nürburgring, setting a new record for the fastest four-door car on the track.

Pre-orders for the new car officially opened at 10:30 pm on October 29th, with the official launch scheduled for March next year.

Will people really buy an 800,000+ yuan Xiaomi car? The answer is yes, and the demand seems to be robust.

After the Xiaomi SU7 Ultra pre-orders opened, Xiaomi Chairman Lei Jun posted on social media that within 10 minutes of pre-orders opening, over 3,680 small orders had been placed. Behind these words, one can almost see Lei Jun's familiar, shy smile.

At this point, I can't help but wonder: for those who have placed pre-orders for the Xiaomi SU7 Ultra, is it Lei Jun's influence or the car's performance that drew them in?

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