In the early morning of July 6th, Beijing time, two exciting matches were played in the European Cup quarter-finals: Spain scored the winning goal against Germany in the 119th minute, and Kroos ended his career with this final game; the aging Cristiano Ronaldo led the Portuguese Golden Generation against his fan Mbappe, but unfortunately fell short in the penalty shootout and stopped at the quarterfinals.

With the end of the two matches, in addition to the final dance of a generation of legends and the meeting of Spain and France in the semifinals, the "main lineup" of sponsors was also widely discussed. It is said that the stage of the world championships has never lacked the presence of "Made in China". A new breeze from the coast of the Yellow Sea has blown into the European Cup stadium. Among the rolling fence advertisements on the side of the stadium, the strong output of "Fresh Air Air Conditioning, Hisense Leads" and "Turn on for 3 minutes, the whole room is filled with fresh air" has also made the Rhine River feel the new quality creativity from the East.

As an official partner of the European Cup, Hisense Air Conditioning demonstrates the open posture of Chinese enterprises "going global" and shows the core strength of Chinese brands to the world stage. According to the market monitoring data of AVC Cloud Network for offline fresh air air conditioning, from week 1 to week 25 of 2024, Hisense fresh air air conditioning had a market share of 48.0% in the offline market, ranking first in the country. Hisense fresh air air conditioning's sales performance in the segmented market of fresh air cabinet air conditioners was even further ahead. Through the data, we can see Hisense Air Conditioning's strategy and confidence in showing its "champion quality" on the world stage.

In 2007, Hisense Air Conditioning anchored on the direction of fresh air and took a new step in seizing the new track; in 2008, Hisense Air Conditioning successfully launched the first domestic fresh air air conditioner "Zunxiang", leading the domestic air conditioning industry into the "fresh air era"; in 2020, Hisense led the formulation of the first group standard for household fresh air air conditioners, further creating an "indicator" for industry development; in 2023, Hisense Air Conditioning released the five-dimensional air steward strategy to provide users with a high-quality and healthy breathing experience. In 2024, the first fresh air air conditioning industry standard in China's household air conditioning field, initiated by Hisense Air Conditioning, was officially released and implemented in October, boosting the continuous progress and healthy development of the industry. Over the past 17 years, Hisense Air Conditioning has dared to challenge, been good at innovation, continuously broken through the key technological bottlenecks of fresh air air conditioners, and shown the innovative spirit and excellent quality contained in Chinese brands to global audiences, letting the world witness the rise and strength of Chinese brands.

This year, "new quality productivity" has become the benchmark for many "Made in China" products, and a series of production changes brought about by leading technology have also been reflected in many products and rich scene solutions of Hisense Air Conditioning. Taking the Hisense fresh air air conditioner Brilliant C3 series as an example, it is equipped with AI decision-making algorithms that can monitor and adjust the operating status of the air conditioner in real-time and provide intelligent scene services such as aldehyde removal, Bama, pet care, children, sleep, and home stay based on the needs of different user groups, customizing the indoor air environment for users in different scenarios. The coupling of technology and craftsmanship has made the Brilliant C3 series the official designated air conditioner for this European Cup, joining hands with this globally renowned sports event to witness every moment of passion and glory together.

Faith is the champion. From a firm choice to unwavering perseverance and sparing no effort to introduce "new" products, Hisense Air Conditioning's impressive performance in the fresh air track is shining the "champion quality" from China on the world stage, demonstrating the charm of "fresh air" of Made in China. Standing at a new starting point for development, let us look forward to more Chinese brands releasing stronger development potential on the global business competition stage, and firmly and persistently sailing forward in an era full of change.