AWE, recognized as one of the world's premier exhibitions for home appliances and consumer electronics, serves as a vital platform where companies unveil groundbreaking products, introduce cutting-edge technologies, and present their strategic visions annually. On the afternoon of March 21st, Hisense hosted a new product launch event tied to the 2025 FIFA Club World Cup. During this event, Hu Jianyong, Vice President of Hisense Group and President of Hisense Home Appliance Group, announced the launch of Hisense's groundbreaking 4-in-1 Heat Pump Washer-Dryer, the Marshmallow Ultra Family Drum, offering an ultimate solution tailored to household laundry care scenarios.

Introducing the Pioneering 4-in-1 Modular Washer-Dryer: Beyond Triple Drums, It's a Family Drum

As consumer demand for healthy laundry separation and specialized care intensifies, competition within the laundry separation industry has reached new heights. Hisense, adept at anticipating user needs, has identified this shift in consumer behavior. Through extensive research, Hisense Washers conducted over 2,000 user surveys, revealing that households typically require at least one washing machine, one dryer, one lingerie washer, and a specialized machine for mothers and babies. However, over 60% of households are reluctant to purchase multiple washing machines due to space constraints, necessitating a single machine capable of handling diverse laundry types. 90% of users expressed a desire for a "one-machine solution that meets all sorting needs." While current multi-drum laundry separation products on the market offer functional characteristics such as dual-drum and triple-drum sorting, they often suffer from issues like limited washing capacity in smaller drums or the inability to dry, failing to fully satisfy users' expectations for a single, versatile machine.

As a pioneer in triple-drum washing machines, Hisense Washers introduced the Master series of triple-drum washing machines in 2017. Building upon 8 years of technological advancement and iteration, Hisense Washers presented the ultimate solution at this year's FIFA Club World Cup new product launch event: the world's first 4-in-1 Heat Pump Washer-Dryer, the Marshmallow Ultra Family Drum. This innovative product paves the way for sorted laundry care through a modular design approach.

Firstly, the Marshmallow Ultra Family Drum achieves a significant upgrade in integration capabilities. One Marshmallow Ultra Family Drum seamlessly integrates a 13Kg washing machine, a 9Kg heat pump dryer, a 1Kg baby-specific washer-dryer, and a 1Kg lingerie washer-dryer. The main drum is a large-capacity heat pump washer-dryer capable of washing 13kg and drying 9kg. Built on the foundation of 15kg large-capacity laundry care, it enables all three inner drums to dry clothes, achieving the partitioned washing and drying equivalent to three independent washing machines and three independent dryers. With its groundbreaking modular separable design, the bottom main unit and the top mini machine offer versatile combinations of "stackable, separable, and embeddable," transcending the limitations of triple drums to become a true family drum. Users can freely combine them according to their home decor, offering flexible installation solutions suitable for both new home renovations and the replacement of old appliances.

In terms of product configuration, the Marshmallow Ultra Family Drum is equipped with Hisense's proprietary Zeus Integrated Heat Pump Drying System, overcoming industry technical challenges and enabling standard height embedding for the entire machine. The configuration of three independent variable frequency motors, fans, and compressors enables 1:1 forward and reverse even drying in the inner drums, further enhancing efficiency and achieving an ideal soft drying effect. With heat pump washing and drying in one seamless process, it significantly enhances household convenience, eliminating the need to change drums.

AI Laundry Care Butler Makes Its Debut, Elevating Full-Link Smart Decision-Making Capabilities for Washing, Drying, and Care

"When technology empowers you to no longer compromise, life truly gains the power of choice." Nowadays, AI has become an integral part of various industries, and home appliances have undergone a comprehensive evolution due to AI integration. Previously, Hisense's self-developed Xinghai large model announced its integration with DeepSeek, enhancing user interaction experience in the realm of smart living. Leveraging the reasoning and semantic understanding capabilities of the Xinghai large model, Hisense Washers' unique AI Laundry Care Butler service is ushering users into a new era of intelligent laundry care.

Implanted with an AI brain, the Marshmallow Ultra Family Drum can accurately understand user needs, analyze clothing factors, user demands, and environmental data, automatically interpreting parameters such as temperature, washing, and speed, and generating an integrated "washing mode + drying + care" solution. Users simply need to state their needs, and the AI Laundry Care Butler will autonomously determine the best course of action with a 95% accuracy rate, effortlessly simplifying the complexity of daily laundry operations. With the support of the AI Laundry Care Butler, the Marshmallow Ultra Family Drum transforms sorted laundry from a mere necessity into a life ritual, evolving from an ordinary washing machine to a full-scenario healthy laundry care butler and ultimately into a laundry care robot with advanced smart decision-making capabilities.

Dual Breakthroughs in Product Aesthetics and Cleaning Technology to Cater to Users' Diverse Needs

Hisense Washers continue to deepen their technological expertise and make comprehensive efforts to create diversified innovations tailored to users' individual needs. As high-aesthetics home appliances become a symbol of young people's lifestyle, the Hisense Roman Holiday series of washing machines has emerged, embodying a harmonious blend of "Renaissance aesthetics and future technology." The Hisense Roman Holiday washing machine, which debuted at last year's AWE exhibition, became a "phenomenal product" in 2024 due to its elegant Italian retro design and exceptional washing and care capabilities. This year, the new generation of Roman Holiday continues the retro rounded corner body design, adopting an R40 retro rounded corner body to pay homage to the organic forms of Italian furniture from the 1950s, paired with wooden/leather texture panels. It simultaneously introduces two models: "Roman Green" for washing only and "Holiday White" for washing and drying, paying tribute to the vitality of modern soccer fields and the gentle light and shadow of old Rome, adapting to various home styles and transforming the washing machine into a carrier of spatial aesthetic narrative, delivering both emotional value and laundry experience satisfaction to young users.

Not only is it visually stunning, but the new generation of Roman Holiday also deeply responds to users' refined laundry care needs with upgrades in AI and cleaning technology. The new generation of Roman Holiday features a high-definition TFT color screen, which can more sensitively respond to users' washing needs and display the progress of laundry care in real-time. When users interact with the mechanical touch during laundry, they can enjoy elegant piano sounds, enhancing the sense of ceremony in control. Additionally, the Roman Holiday series innovatively introduces deep cleaning technology, managing the entire washing process with a wash ratio as high as 1.259, ensuring clothes are clean, healthy, soft, and color-protected.

During this AWE, Hisense Washers also unveiled the newly iterated live water washing technology. The new generation of live water washing technology utilizes circulating spray microbubbles to penetrate clothes forcefully with a denser foam form. The circulating water flow passes through the filter in one direction to effectively remove lint, continuously filtering and removing lint during the washing process, with a lint removal rate as high as 90%, providing meticulous healthy laundry care for pet owners, parents, and allergy-prone individuals.

In response to the diverse needs of household laundry care, Hisense Washers continues to expand market boundaries with a diversified product matrix. Alongside the Marshmallow Ultra Family Drum, products such as the Marshmallow i5, Marshmallow i3, Marshmallow U8 from the Marshmallow washer-dryer series, and the Pianist H8, Pianist i7 washer-dryers all made their debut at AWE, showcasing Hisense's technological accumulation and forward-looking vision in the field of healthy laundry care.

Amidst the competitive market landscape, the entire washing machine industry is undergoing multi-dimensional segmentation based on functions, scenarios, appearance, and more, in line with user needs. Hisense Washers, adopting a user-centric and scenario-driven approach, continues to deepen its focus on healthy laundry care and AI technology, ensuring that technology truly serves life. Looking ahead, Hisense Washers will remain focused on users' actual pain points, explore innovations and iterations in washing and drying functions, health, intelligence, and other aspects, stimulate market vitality, and continuously open up new avenues for growth.