On August 3, CooperVision, a renowned global frontrunner in vision care, joined forces with Eb Medical, a prominent domestic ophthalmic device enterprise, to officially ink a strategic cooperation pact.

The duo declared their commitment to pursuing three key objectives: "product diversification, robust market penetration, and expanded solutions for astigmatism." By capitalizing on CooperVision's comprehensive eye health product portfolio and Eb Medical's instant retail networks, which encompass MeiYueTong and TongKuaiGou, they intend to seamlessly merge online and offline service channels. Their strategy involves collaboratively empowering thousands of offline stores to achieve product listings and undergo digital transformations.

This partnership directly tackles the challenges faced by traditional optometry retail channels, such as inventory burdens, limited digitalization, and a scarcity of high-quality supplies. It pioneers the establishment of a "brand direct supply + instant retail operation" model. During the event, CooperVision bestowed a brand authorization plaque upon Eb Medical's subsidiary, cementing the groundwork for channel collaboration.